In the Media
Recognized by industry leaders. Trusted by Richmond & Williamsburg homeowners.
Green Side Up Landscaping has been featured in podcasts, industry publications, and business forums that recognize our commitment to quality, communication, and craftsmanship. Owner Craig Attkisson regularly shares his experience building and growing a successful landscaping company, from the systems and values that keep clients for life, to the horticultural expertise behind every project.
Podcast Features
Entrepreneur Case Study: Craig Attkisson, Green Side Up Landscaping
ChooseFI Podcast — Episode 107
Craig is featured as an entrepreneur case study, sharing how he started Green Side Up in his mid-20s using savings from childhood lawn jobs, grew it from a one-man operation to a multi-crew company, and built a business that aligns with his goal of financial independence. Topics include partnerships, systemization, and life optimization.
Both Visionary and Integrator with Craig Attkisson
The Ultimate Landscape CEO — Jeffrey Scott Podcast · September 2024
Craig discusses running Green Side Up as both visionary and integrator, his high-touch/high-tech approach to client communication, profit-sharing with employees, and his goal of building a business that can run without him. A candid look at leadership and business structure from a $5M landscaping company owner.
How to Get Your Team to Take Great Landscaping Portfolio Photos
The Landscaper’s Guide to Modern Sales & Marketing — Ramblin’ Jackson / Jack Jostes · January 2022
Craig shares a behind-the-scenes look at how Green Side Up runs a monthly employee photo contest to generate high-quality portfolio images. He also gives a preview of his Airtable-based lead management system. A practical, systems-focused episode demonstrating GSU’s tech-forward approach.
Press & Case Study Features
How a Landscaping Company Systematically Grew Their Sales
Indispensable Marketing
Craig is featured in an in-depth business case study from marketing firm Indispensable Marketing. The piece covers how Green Side Up refined its service focus, built consistent messaging across all marketing channels, and achieved 21.7% revenue growth in 2019 — roughly $500,000 over the prior year. A strong story about strategic growth and brand clarity.
How Green Side Up Landscaping Saves Time and Closes Better Leads
PriceGuide.AI
PriceGuide AI published a case study on how Green Side Up added an online pricing estimator to their website, allowing prospective clients to self-qualify before booking a meeting. The result: customers have more clarity on pricing before anyone drives across town, saving everyone involved significant time while attracting better-fit clients who are ready to move forward.
Speaking Engagements
Featured Speaker — “Finding Your Personal Mission at Work”
Jeffrey Scott's Summer Growth Summit — Cleveland, OH · Summer 2025
Craig was invited to speak at Jeffrey Scott's Summer Growth Summit, one of the landscape industry's most respected annual gatherings for business owners and executives. The 2025 event was hosted by Schill Grounds Management in Cleveland, Ohio. Craig presented on the topic of Finding Your Personal Mission at Work — sharing how aligning personal purpose with business leadership has shaped the way he runs Green Side Up.
Guest Lecturer — Turfgrass Department
Virginia Tech
Craig was invited back to his alma mater, Virginia Tech, to speak to the Turfgrass Department about career opportunities in the green industry. Addressing students on the path he once walked himself, Craig shared an inside look at what a career in commercial landscaping truly looks like, and what it takes to build something of your own. His talk drew on over 20 years of experience growing Green Side Up from a one-man operation into a $5M landscaping business serving Richmond and Williamsburg.
